When I saw the LG’s roll-up TV at ISE 2019, I was blown away.

The engineers at LG Display had figured out a way for the flexible OLED screen material to roll into a compact tube, just like a window shade or a poster, to disappear from view inside an ugly white box.

Now LG says it will actually sell a version sometime in the second half of 2019. Provisionally dubbed the Signature Series OLED TV R and available only in a 65-in.

ch size, it looks a lot nicer than the prototype. Pricing hasn’t been set, but you can expect it to be really, really expensive.